How a programme runs
Wecountbackwardsfromthedate.
A runway with seven checkpoints, three gates that cannot be skipped, and a communication rhythm you can plan your own week around.
The runway
Sevencheckpoints,eachwithsomethingsigned
- 10 WKS OUTObjective brief
Objective locked
One sentence on what the programme must change, plus the internal approvers who have to agree it. Nothing else starts before this line exists.
- 8 WKS OUTSigned brief
Brief signed
Audience, agenda skeleton, faculty shortlist, compliance route and budget band — in one document, signed by both sides.
- 6 WKS OUTFaculty roster
Faculty confirmed
Invitations out, contracts moving, honoraria and transfer-of-value records opened at the moment of agreement.
- 3 WKS OUTReview log
Content in review
Decks, pre-reads and moderator guides in your reviewers' hands with enough runway for two honest revision rounds.
- 1 WK OUTRun-of-show
Run sheet frozen
Minute-level schedule, AV plan, contingencies and a named contact per room. Changes after this point are logged, not absorbed.
- EVENT DAYLive capture
Delivered
We run the room. Your team attends its own programme instead of managing it.
- 5 DAYS AFTERInsight report
Reported
Meeting report, attendance and spend reconciliation, and the compliance file closed while memories are still accurate.
Gates
Three checks nobody gets to wave through
01
No date without a brief
Venues and faculty are not approached until the objective and budget band are agreed in writing.
02
No content without a reviewer
Every draft leaves with a named reviewer and a return date attached, so nothing waits in an inbox.
03
No spend without a line
If a cost is not on the approved budget grid, it is escalated the same day rather than reconciled later.
Cadence
Youshouldneverhavetoaskwhereitstands
Most delivery anxiety is an information problem, not a capability one. This is the rhythm that removes it.
- Weekly status note
- Every Thursday, written, five lines maximum
- Risk flag
- Within 24 hours of it becoming real — never held to a call
- Decision requests
- Batched, with a recommendation and a deadline
- Escalation
- Straight to the engagement lead; no account layer in between
Working to a date that is already fixed? Tell us the date and we'll tell you honestly whether the runway still works.
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